Firefly is kicking off the year with KL MATTA 2010 starting from 12-14 March 2010 at PWTC.

Want to get the best deal during MATTA? Check out our striker packages now!

Click  Matta-Domestic for Domestic packages now!

Click  Matta-International for International packages now!

Get the best deal during MATTA Fair only! So, come and visit us at Hall 3 PWTC this weekend !

Thank you!

BERLIN, 10 March 2010: Firefly Holiday, a subsidiary of Malaysia Airlines was officially launched today by the honorable Tourism Minister of Malaysia, Datuk Dr Ng Yen Yen, upon officiating the opening of the Malaysian booth at ITB, dubbed the Malaysian Pavilion. Marking as Malaysia’s first full-fledged travel portal, it offers worldwide holiday packages with a Do-It-Yourself feature.

 “Firefly Holiday is ideal for the general traveler as it offers convenience from time of booking to point of arrival at the preferred destination. For tour operators, it provides one touch point for all in one ground arrangements. In essence, they are the online local partner hence, the convenience extends not only to the travelers, but also to its agents,” said the Minister.

She further notes, “When visitors are already in Malaysia, they can use the Firefly services to get around the country, and even the region if they want to. This further enhances the ‘One destination, four countries’ concept, where Malaysia serves as a touch base for visitors before going about the Asian region”.

Since its inception in April 2008, Firefly Holiday has evolved from offering Malaysian and regional packages only, to more than 100 Malaysia Airlines worldwide destinations via its international holiday packages.

Managing Director of Firefly, Dato’ Eddy Leong said, “We will be working aggressively with travel agents here in ITB to partner with us and market Firefly Holiday to their customers. We are certain that customers will recognize the uniqueness of our services when in Malaysia and this in turn, is one selling point we will share with the agents.”

A variety of packages are offered for travel into Malaysia from specific destination points for instance Rome, Paris, Amsterdam, Frankfurt and United Kingdom. Travelers can then opt for post travel within Malaysia such as islands of Langkawi and Terengganu, and tropical forests of East Malaysia, Sabah and Sarawak.

 Since the commencement of its services into Singapore in July 2009, Firefly has since connected travelers from Singapore into various points of Malaysia namely Kuala Lumpur via Subang, Terengganu, Ipoh (Perak) and Kuantan (Pahang). This has further enhanced the various package offerings for visitors from the neighboring country.

 Firefly Holiday International Packages compliments the services offered by Firefly due to the existing code share agreement with Malaysia Airlines, which enables the travel portal to pair up its ground packages with international flights.

Launched in late 2008, Firefly plays the role as the operating carrier with Malaysia Airlines as the marketing carrier in their code share relation. Listed under the MH 9000 series, Firefly code share flights reach a wider distribution channel via Malaysia Airlines. Tickets can be purchased in conjunction with Malaysia Airlines or with other airlines where there is an existing commercial agreement.

For inquiries please email Alita Suraya at alita@malaysiaairlines.com or call +6016

3414 700 or +603 7840 4899

It’s that time of the year where Firefly gets busy again at the MATTA travel fair.

 This year, Firefly’s introduction into KL MATTA Fair 2010 is all about scoring as a winner with its football theme in anticipation of the World Cup 2010. We are offering all our customers a chance to be a striker in our Penalty Kick teaser and One Touch Wheel of Fortune.

 Firefly Holiday is striking strong at MATTA Fair this year with the launch of our Domestic, ASEAN and International packages to all Firefly and Malaysia Airlines destinations.

 Our booths are at PWTC’s Hall 3 (all domestic and ASEAN’s destinations packages), and Hall 2 (all international packages).

 As a spin-off to the huge success of last year’s introduction of the simulator, Firefly will once again give the public a great opportunity to test their piloting skills. For this contest, the top 3 best piloting and landing participants will get a chance to win Malaysia Airlines’ tickets to Brisbane or Firefly tickets to any of our destinations.

Firefly Mobile is also offering RM1 fare for all destinations which will be available on-site and must be purchased via Firefly’s newly introduced application- Firefly Mobile. For more information about this, please visit http://www.fireflyz.com.my/mobile

As an additional sweetener, we are also offering MAXIS users with exclusive MAXIS holiday packages. Just show us your network operator on your mobile phone and you will get exclusive entitlement to these packages.

We are also repaying our loyal Facebook fans by offering them a chance to grab our merchandises which include Firefly’s LIMITED EDITION football jerseys; aircraft model; polo t-shirts; playing cards and many more @ a special rate of 20% discount. Want to know how? Join us as fans at http://www.facebook.com.my/firefly NOW!

KL MATTA Fair 2010
Date:                     12 – 14 March 2010
Time:                    10am – 9pm
Venue:                 Hall 3, PWTC, KL
Fees:                    RM3 per entry

 Come join us and get a chance to win more prizes such as Maxis-Blackberry mobile phones; Malaysia Airlines & Firefly tickets; Chronotech watches; Adidas merchandise; and hotel/spa/dinner vouchers worth more than RM500,000.

Thank you.