Qatar, 30 Oct 2010 – Firefly, Your Community Airline, was honoured with the Green Initiative of the Year award in the Airline Category at the prestigious 2010 Leaders in Aviation Award held in conjunction with the Doha Aviation Summit hosted by Qatar Civil Aviation Authority at Grand Hyatt, Doha on 30 Oct 2010.

“Firefly is the first to introduce the revolution of turbo prop with its ATR 72-500 in Malaysia for domestic and regional flights. With higher fuel efficiency, low vibration levels and lower noise emission, the fleet is reputed to be the most economical with jet like comfort and environmental friendly aircraft in existence. In this sense we stand together with the International Air Transport Association (IATA) and the Kyoto Protocol under the United Nations Framework Convention on Climate Change (UNFCCC) in reducing carbon emissions in the environment by upholding our Carbon Policy,” said the elated Dato’ Eddy Leong Managing Director of Firefly upon accepting the award at the function sponsored by Mitsubishi Regional Jets.

“Firefly is thrilled to be the airline of choice as proven by this award. This honour will spur us to greater heights to be recognized as one of the most community-focused airline in the world, offering a new flying experience to all our passengers. In fighting for the cause of environment, we believe that it can be done, and this is how we do it,” added Eddy again.

As part of the Support Green efforts, Firefly believes in adopting the 3R (Reduce, Reuse & Recycle) practice of using the earth’s resources in the most sustainable fashion in our working operations and culture. Part of the initiatives are re-using existing airport and facilities as well as encouraging paperless environment through our web and mobile booking.

Just marking its third year into the industry last April 2010, Firefly has instantly taken charge by thinking globally, and acting locally. Rising above towards an exceptional growth in the aviation scene, this of course includes effective implementation that considers innovative methods in utilizing existing technologies and cost effectiveness while considering the impact on the overall environment. In terms of sustaining this good balance, Firefly marks the beauty of being small.

The Green Initiative of the Year category honours the airline that has demonstrated strong commitment to reduce carbon dioxide emissions and has adopted a responsible attitude towards climate change. Initiative’s overall environmental benefits, emission reduction strategies, innovative method of implementing or utilizing existing technologies, effective implementation and cost effectiveness were the main criteria for judging this award.

This annual award event is in recognition of individuals and organisations across a range of categories in the aviation sector. From success stories that span practices and innovation, including corporate achievements, the strongest individual efforts, and the most compelling community efforts, The Leader in Aviation Awards recognise, promote and reward excellence across the globe in the most exciting industry in the world.

Last week, we announced the next chapter of its much awaited expansion plan.

Firefly’s first Boeing 737-800 arrives in December 2010 and will begin its operations on the 15th of January 2011 from the Main Terminal Building, KLIA.

From 15th of January 2011:

• 2x daily Kuala Lumpur – Kota Kinabalu
• 2x daily Kuala Lumpur – Kuching

From 24th of January 2011:

• 3x daily Kuala Lumpur – Kota Kinabalu
• 4x daily Kuala Lumpur – Kuching

From 15th of January 2011:

From 24th of January 2011:

Last month we ran an exciting contest that offered eight winners a chance to be in the Hot Seat of MONSOON CUP 2010! Now, we’re pleased to announce the winners:

1) Aminuddin Hilmi Ahmad

2) Crystal Wong Mei Mei

3) Valentine Anthony

4) Mohd Fakrul bin Hisham

5) Norsufira binti Halim

6) Chelsea Lim Siew Yin

7) Devan Raj

8 ) Lee Chang Wei

A member of the Firefly team will contact you with your prize details shortly. Thank you for participating in the contest. For those of you who didn’t win this time, don’t worry. We have other exciting contests in the pipeline – watch this space for updates!

Thank you.