Kuala Lumpur, 14 March 2010 – The runaway success of Firefly, winner of the Best Value Airline of the Year at the recent 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards, at the frantic 3-day KL MATTA Fair 2010 held at the PWTC from 12 to 14 March 2010, with a RM1.8 million sell-outs of Firefly tickets was another testimony that Firefly is here to stay and capture the market, and its recent success is certainly not just a flash-in-the pan.

Firefly came out tops again on the final day among the travel bargain hunters at the fair and drove home another good hit in its sale of holiday packages and best bargain deals.

“We have exceeded our target of RM1.5 million in sale at this MATTA Fair. Our sales at MATTA Fairs just keep on getting better and better, and this is definitely the most successful MATTA Fair that we have participated in. Therefore, in appreciation of our customers’ support, we will extend the same MATTA Fair package promotions on-line. An announcement date will be made on-line at www.fireflyholiday.com as soon as we finalize some minor details.,” declared Lau Yin May, head of Firefly Holiday.

Dato’ Eddy Leong, managing director of Firefly was all smiles after witnessing the finals of the ATR Firefly simulator challenge at Hall 1, PWTC.

Eddy proudly said, “Firefly has certainly won over a lot of fans, with repeated customers coming again from previous years’ MATTA Fairs. What amazes us most at this fair is a new trend where each family purchases multiple packages to different destinations.”

The grand final of the ATR Firefly Simulator challenge drew large crowd where aspiring ace pilots Ahmad Aiman Mohd Razali; Mohd Syahrizal Aman; and Dzulkarnaen Rahmat; Ong Wan Lok; Mohd Amin Ibrahim; and Mohd Imran were neck-to-neck in a hard-fought battle to be the grand champion.

“The heat is too great to handle and unbearable, and in the end some of them crumbled under pressure. But nonetheless it was a healthy competition and a closefight indeed,” said Angelina, head of Firefly’s marketing and communications.

Ahmad Aiman walked away with 2-return tickets to Brisbane as the prize for the grand champion; Ong Wan Lock won 4-Firefly tickets to any of Firefly’s destinations as the 1st runners-up prize; and Mohd Amin Ibrahim won 3-Firefly tickets to any of Firefly’s destinations as the 2nd runners-up prize.

The recently launched Firefly Mobile making its debut at this MATTA Fair and offering RM1 for all destinations as their special promotion has done exceptionally well, with sale of RMXXXXXX, which exceeded Firefly’s expectation and proved that mobile phone booking is a future means of booking and purchasing flights.

The winners for our Mobile Booking Top Spender Contest are as follows: 1ST Day 12 March – Return Flight to Seoul for one person worth RM5,856.00
Name of Winner: Wee Geok Siang (I/C No: 480813115034)

2nd Day 13 March – Return Flight to Shanghai for one person worth RM6,007.00
Name of Winner: Chung Kei Wah ( I/C No: 650321086357)

3rd Day 14 March – Return Flight to Brisbane for one person worth RM10,151.00
Name of Winner: TEOH TEIK LIM (590802-08-5257) who amazingly made 42
mobile bookings at one time.

Mohd Razlan who spent a total of RM14,000 on Firefly Hoilday packages won a Maxis-Blackberry mobile phone and a Chronotech watch as grand prizes in the Penalty Kick game that he was entitled to participate in.

Almost all Firefly’s flights to all their domestic destinations were also snapped up, as customers were still seen at closing time jostling to be served at Firefly’s booth at Hall 3, PWTC making some last minute planning and purchases.

Firefly’s booth at MATTA 2010 has as usual been a hive of activities since the doors of KL MATTA Fair were opened for business since 12 March at 10am and was officially closed at 9.00pm on 14 March. The current promotional flights are for on site purchases only.

Firefly customers do not just enjoy great offers and excellent flight schedule, but a huge plus factor is the convenience of SkyPark Subang, a city airport where their check-in process is completely hassle-free. Of course, there are other added values such as their offers of 20kg of check-in baggage allowance at NO extra cost;
assigned seating; and complimentary in-flight refreshment with snacks.

Promotional seats are limited and available on a first-come, first-served basis, and purchases are made exclusively on-site.

Firefly staff screaming in joy at the closing of KL MATTA Fair 2010

Kuala Lumpur, 13 March 2010 – Firefly, winner of the Best Value Airline of the Year at the recent 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards, enjoyed another frenzy business day today recording another BIG hit in its sale of holiday packages and best bargain deals on the second consecutive day of the 3- day KL MATTA Fair 2010 held at the PWTC from 12 to 14 March 2010.

“This is the fourth time we are participating in the MATTA Fair and the response today was absolutely fantastic where we recorded about 2,000 visitors to our booth, and this has given us so much confidence in the up-trend of the current travel industry, which has always been cyclical in business nature. Although it is just the second day of the fair, our flights and packages to Koh Samui are hot buying items, and for the months of April, May and June, Koh Samui’s flights and packages have been 80 per cent snapped up. On the local front our flights to Langkawi and Terengganu for the same period have been 70 per cent sold,” said Ms Angelina Fernandez, head of marketing and communications, Firefly.

The other domestic destinations fared equally well as the tickets were also moving pretty quickly. Customers were still thronging in to purchase flights to all destinations at almost closing time although some of the flights to certain destinations were no longer sold at the special MATTA Fair promotional rates.

The 2nd day One Touch Wheel of Fortune spin draw drew enthusiasm at Firefly’s booth in Hall 1. The first three winners on the second day were Suppiah Ramachandran who won a Kenko Fish Spa voucher; S. Pamela won an Adidas leather soccer ball; and Leong Sook Teng, won a Langham Place Samui hotel stay voucher.

There are still plenty of great prizes to be won as only a fraction of the more than RM500,000 worth of prizes have been given away. As school holiday will officially start next week, Firefly is expecting another huge turnout on the final day of the KL MATTA Fair on Sunday 14 March, and therefore, are advising customers to come in early to avoid disappointment.

Among the prizes yet to be won are Maxis-Blackberry mobile phones; certain Adidas sports items; hotel/ spa/ dinner vouchers; Malaysia Airlines tickets to Brisbane; plenty of Firefly’s tickets to any destination; and more.

Firefly Mobile is still offering RM1 for all destinations and this special promotion is
only made available on site at the KL MATTA Fair.

The long queue of more adults but lesser kids to participate in the Firefly ace simulator pilots challenge was a sight to behold at Hall 1 today. The fight to be the best top 3 of the day was so hot among the aspiring pilots wannabe that Firefly’s pilots and stewardesses were seen on their feet since Firefly opened its simulator
cockpit door to the public at 10am.

First Officer Harpal Singh keenly judging the Firefly simulator challenge with Flight Stewardess Najiah and the crowd watching anxiously

The finalists for the ATR Firefly Simulator ace pilots from Day 2 are Ong Wan Lok; Mohd Amin Ibrahim; and Abd Rois Bin Saad.

Each of the three winners received two Firefly tickets to any Firefly’s destinations, and they will be in the running for the final challenge on Day 3 on 14 March at 2.00pm applying their skills to contest wiith the winners from the first day – Ahmad Aiman Mohd Razali; Mohd Syahrizal Aman; and Dzulkarnaen Rahmat, and all of
whom have already won two return tickets each to any Firefly destinations.

At stake for the finalists would be a chance to win 2 return tickets to Brisbane as the prize for the grand champion; six Firefly tickets to any of our destinations as the 1st runners-up prize; and four Firefly tickets to any of our destinations as the 2nd runners-up prize.

“The heat is on, and the competition mood is certainly brewing, and it looks to me like it is going to be a very close flying challenge tomorrow,” declared Angelina, head of Firefly’s marketing and communications.

Firefly’s booth at MATTA 2010 has again been the busiest spot with non-stop activities since the doors were opened for business at 10am today. The current promotional flights are for on site purchases only.

Promotional seats are limited and available on a first-come, first-served basis, and purchases are made exclusively on-site.

Kuala Lumpur, 12 March 2010 – Firefly, winner of the Best Value Airline of the Year at the recent 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards, recorded a huge score-line in its sale of holiday packages on the opening day of the 3-day KL MATTA Fair 2010 held at the PWTC from 12 to 14 March 2010.

“This is the fourth year running that Firefly is participating in the MATTA Fair. The response this year is extremely encouraging and with football as our theme in our participation at this year’s KL MATTA Fair 2010 because of the World Cup fever, we want to make everyone a winner. Prizes to be given away are worth more than RM500,000 and they include Malaysia Airlines tickets to Brisbane and tickets to any Firefly’s destination; Blackberry phones by Maxis; and more. Our customers will be spoilt for choice – we are offering them a chance to be a striker in their Penalty Kick teaser or try their luck at the One Touch Wheel of Fortune,” said Angelina Fernandez, Firefly’s head of marketing and communications.

With the World Cup fever already in the air, the packages are basically categorized as Striker for the best value for money package deals; Midfielder representing packages with complimentary value-adds such as spa sessions, dinners or transfers; and Defender representing free & easy packages. These packages are basically tailored to meet everybody’s budget,” added Angelina.

Firefly’s optimism for a better sale this time around is also due to Firefly Holiday’s offerings of international packages to more than 100 Malaysia Airlines destinations worldwide, which would help sway the customers’ option to purchase Firefly’s offerings.

We captured 400 percent increase in terms of sales and this is greatly contributed by Firefly Holiday’s offerings of Malaysia Airline’s packages.

Its only the first day of the fair and Firefly Mobile Booking at a throw-away rate of RM1 to any Firefly destination is quite a hit.

The top selling MAS packages were to Bali; Phuket and Bangkok, whereas domestically, demands for packages to Langkawi and Terengganu were noticeably very encouraging and it comes from Malaysians making advance planning for this year’s school holidays. Mr Kenny Tan Kian Boon who was entitled to participate in the One Touch game from his ticket purchases walked away with a RM800 worth of adidas F50i football boots.

The other domestic flights purchases to Kota Bahru and Alor Setar are more of our regular passengers and those planning for their festive holiday celebration. Our dry sell tickets alone on the domestic routes were almost RM20,000.

Firefly’s booth at MATTA 2010 has been a hive of activities since the doors were opened for business at 10am today. The current promotional flights are for on site purchases only.

Our ATR72-500 simulator game was another big hit. Participants were given five minutes to do there successful landings, and their performances were monitored and rated by Firefly pilots. The best three winners on the first day were Ahmad Aiman Mohd Razali; Mohd Syahrizal Aman; and Dzulkarnaen Rahmat, and all of them won two return tickets to any Firefly destinations. They will enter the grand finals on Sunday, 14 March at 2.00pm with three more finalists from the second day’s contest. The grand prizes for the winners of the simulator game are two return MAS tickets to Brisbane for the champion; four return tickets to any Firefly destination for the first runners-up; and three return tickets to any Firefly destination for the second runners-up.

On a positive note, the high response in sale is an indication that travel has picked up significantly, and Firefly is happy to be able to provide customers with more travel options.

Promotional seats are limited and available on a first-come, first-served basis, and purchases are made exclusively on-site.