Tag: facebook
April Facebook promotion
by Natalya on Apr.12, 2010, under General
Attention guys!
We have a very special April promotion only for Firefly Facebook fans
How it works?
- Buy any packages and get 10% off. Go to Firefly website http://www.fireflyz.com.my and click on the Facebook Fans Promo banner on your right hand side or you can directly go to this site http://booking.fireflyholiday.com/GQ_promo.aspx and fill up your particulars and enter the promo code at the bottom column.
- Once login with correct code, you can start to book ANY packages and you can see the 10% discount displayed on the last payment page.
Booking Period: Now – 24th April 2010
Traveling period: In April 2010
Payment:
1. Immediate online payment using credit card (Visa/Master)
2. For Facebook users who logged in with the code, they will be charged the discounted price (after 10% off)
3. Upon successful payment, they will get a confirmation page and email on the FY wall.
Take that chance and have a getaway with your family.
Firefly Review – Episode 14: Socializing Online with Firefly
by Natalya on Nov.18, 2009, under General, Someone said...
Thanks to technology, the world as we know is getting much smaller at a much quicker pace.
Imagine this fictional scenario. Annie is stuck at the airport waiting for her turn to check-in on her next flight. She got treated poorly by the check-in service agent as she arrived a bit late for her flight. Annie was not happy. She took out her Blackberry and went on Twitter. She tweets about her bad experience with 500 tweeple in her list, and those tweeple retweet to their tweeple, and pretty soon thousands of people know about the bad experience and by then many have built a negative perception about the airline! All in a matter of mere minutes! The world is indeed getting smaller.
As quickly as the internet once changed the business and marketing world, the emergence of social media is transforming the internet marketing world to a totally different level. Gone are those days where the Public Relation/Marketing Department of a company can sit back, relax and engage in traditional one-way marketing. Advertising/marketing was so much easier 10-15 years ago when all companies have to do is advertise during news or prime-time shows such as MacGyver or Majalah 3 and the message will be spread to the whole country.
Then along came social media. With social media, everyone can say anything to anyone, anytime. Social media has been proven to be the most effective way to generate publicity and awareness for a company or organization’s products or services through all forms of social media on the Internet, including online communities, social networking sites, web forums, discussion groups, and blogs.
Throughout the world, almost all major brands from industries across the board have begun engaging social media as the main marketing platform for their products and services. Similarly, the aviation industry has seen picking up the trend and utilizing social media as a mainstream platform. In Asia, credits have to be given to airlines in Malaysia for picking up the trend at the early stage while some airlines in this region are still ‘thinking’ about having a twitter account.
One of the active airlines in the social media world is of course, my favorite airlines, Firefly!
In this episode of my Firefly Review series, join me in looking at Firefly’s social media tools which are their official blog, twitter and Facebook.
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Firefly’s Official Blog – http://blog.fireflyz.com.my/
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This is the place where you can get the latest scoops and stories on Firefly Airlines. The flexibility of blog platform allows Firefly to publish various blog posts including news on Firefly, events, information, promotion updates, experience with Firefly and travel experience at Firefly destinations.
With regular updates, Firefly is utilizing the blog to build greater confidence amongst consumers towards the Firefly brand. Like it or not, Firefly is a small and young airline compared to other players in the local industry hence having a corporate website alone is not enough to create public awareness on the airline. Many have turned to blogs and other passenger’s reviews to find out about the airline, its planes, operations, destinations, prices and safety record. Having a semi-formal blog that also picks up blog posts and articles from all over the net written by other bloggers (AzuanZahdi.com being one of it) will help to create a database of information that are accessible to new and returning flyers of Firefly.
I have been following Firefly’s blog from day one and I have seen many improvements over the last few months. I believe traffic to the blog have also increased and there was even contests and prizes given away via the airline’s blog. Moving forward, hopefully there will be more interesting posts captured both from blogosphere and internally from Firefly. I am planning more interesting posts/stories in the future and I look forward to be sharing it on Firefly’s Blog.
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Firefly’s Official Twitter -http://twitter.com/FlyFirefly
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Twitter is a widely-used free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Twitter is everywhere. Celebrities, politicians, businesses, you and me. Almost everyone that has access to the Internet has a twitter account, following someone and being followed by someone. This phenomenon has created an almost real-time world that co-exists in cyber and real world. With Twitter, latest updates are literally at everyone’s fingertips.
Firefly has its own official twitter. Currently Firefly’s tweets are mainly on updates from their blog and website focusing on latest promos and happenings. These short tweets are useful and effective for people on the move and it’s also more personal as it provides a 2-way communication channel between the Firefly and the customers.
Sharing of experience is also faster as passengers can send a tweet and photo of their Firefly experience @FlyFirefly right after their flight and Firefly would be able to retweet it to hundred others followers.
Moving forward, hopefully Firefly twitter can also be used to provide real-time updates on flight information (delays, cancellation, early arrival) as well as weather and traffic to airport updates so passengers of Firefly can plan their travel even better.
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Firefly’s Official Facebook Page – http://facebook.com/firefly
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This is the strength of Firefly’s Social Media marketing campaign. To date, 10,280 strong fans have joined this Facebook fan page and these fans have created an active online community. Latest news on the airline and the industry, new promos and updates are also shared through this Facebook page but one useful feature that has been the strength of this Firefly Facebook page is the availability of immediate 2-way customer response.
Each day, questions and comments on the Facebook wall from existing and potential customers of Firefly are being answered by Firefly’s representatives. Responds were usually given within hours as most of the questions are really ‘frequently asked questions’ but sometime it may take a while as explanations need to be derived from various departments within Firefly.
Managing more than 10,000 fans is not an easy task especially when things can get repetitive with fans kept asking the same question (Example: How can I get cheap ticket for Singapore-Ipoh on CNY2010?) over and over again. However the Firefly team has professionally entertain these questions/requests at the same time maintaining their fun and charming attitude online.
As the bridge between online and real world is becoming smaller, it is hope that Firefly Airlines will continue engaging the social media as one of their mainstream channel. If you are not following Firefly’s Facebook, twitter and blog, do get out from your cave and join in the fun for a chance to win free flight tickets and cool mystery gifts and the chance to socialize with Firefly-ers from all over the world
See you all online!
Opportunity comes knocking
by Natalya on Aug.25, 2009, under News
By: Hemananthani Sivanandam (Mon, 24 Aug 2009)
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`We didn’t want to jump on the bandwagon of enticing |
IT IS often said that the Chinese word for “crisis” comprises two characters which mean “risk” and “opportunity”.
For Eddy Leong, managing director of Firefly, there is indeed truth in the cliche that when times are bad, opportunity presents itself.
Firefly which touts itself as a “community airline” and not a low-cost carrier, has to a degree been able to capitalise on the bad times with its unique service offerings.
Although the market outlook for the aviation industry in general has been grim, the financial downturn actually presented an opportunity for Firefly, Leong said.
“People who used to travel on full service airlines now come to us because we offer the best of both worlds.
“We are a mid-sized carrier but we provide the frills that full-service airlines offer and low-cost carriers don’t … and we are affordably priced,” he said, adding that many low-cost carriers lure passengers with cheap fares, but have hidden costs built in.
“We didn’t want to jump on the bandwagon of enticing people with low fares. Instead, we capitalised on the convenience factor since our hub is in Subang. That is indeed a good pull for us.
“Our strategy has been to utilise that selling point and, at the same time, provide passengers with other benefits for their convenience.
“In short, we let our passengers experience a hassle-free and more convenient flying experience.”
“So, while other airlines entice passengers with low fares, we charm passengers with our services,” Leong quipped.
He said that although Firefly is a latecomer to the airline industry in Malaysia, it has learnt from its counterparts.
“When we started in 2007, people said the industry here at that time was saturated. But because we knew that, we chose the right aircraft and learnt to pick the best of both worlds of full-service and low-cost model airlines.”
The airline switched from Fokker planes to 72-seater ATR turbo prop models this year.
“We actually gain by being a carrier with small aircraft because it is very economical. During bad times, we will not bleed to death because our trip cost is very low,” Leong said.
Firefly has seven ATR aircraft and operates on 12 domestic and 14 regional routes. Therein lies another “secret” to its success.
Leong said Firefly also focuses on secondary routes that other airlines “neglect”.
“This has become a good value proposition for us because there is high demand for these secondary routes, as nobody else can operate feasibly or safely on these routes.”
For example, he said, Firefly’s latest Ipoh-Singapore route, which was introduced in mid-July, has been soaking up demand.
“We have been more than 95% booked on these flights.”
Asked how the airline manages to operate extensively with such a small fleet, Leong said the key was “quick transit”.
“Our transit time is only 15-20 minutes before flying off. When we first flew to Singapore, we had to teach our Singaporean ground handlers (how to work fast) … and initially, even they couldn’t believe it could be done.”
And to keep itself relevant, Firefly carries out daily surveys to find out what its customers want and expect of the airline. Every day, cabin crew members randomly pick passengers and give them survey forms.
“We find that our passengers are mostly young professionals who are intelligent and well-connected, so we spread our presence when it comes to the advertising channels,” said Leong.
Although the airline has never been aggressive in advertising, it has been consistent and purposeful in terms of the ads it puts up. About 8% of Firefly’s revenue is allocated for advertising, Leong said.
“We consider ourselves a community based airline, so our advertisements are never flashy. We don’t harp on low fares. Our advertisements have been more on destination marketing and our services.”
Firefly’s main advertising medium is still newspapers, but the company is branching out into other media.
It has started allocating a good portion of its advertising budget to include alternative media.
“We are now involved in blogs, and even Facebook,” Leong said.
Firefly expects to carry 1.3 million passengers this year.