MATTA FAIR 2010 is over and we have come out top again with RM 1.8 million sell-outs!
 

 
Due to overwhelming demand and requests, we would like to offer you our most demanded packages- the STRIKER PACKAGES again!
 
Get the best deals offered at MATTA again here!
 
Enjoy the sun at Langkawi from only RM199 or Phuket from only RM399. Otherwise, visit the largest volcanic lake at Medan Lake Toba from only RM399. Besides that, we have many more other packages such to Bali, Singapore, Koh Samui and Redang. Visit http://www.fireflyholiday.com

 
Remember, booking starts from Monday to Wednesday, 22- 24th March 2010 and traveling period is until October 2010. So, don’t miss out that chance again to purchase our best selling packages!
 
Here, we would also like to inform you that we have added a 5th frequency to our Subang-Singapore flight. The new 5th frequency flight is now open for sale and the service will commence from 28 March 2010.
 
Do stay tuned on our Facebook at http://www.facebook.com/Firefly or our blog at http://blog.fireflyz.com.my <http://blog.fireflyz.com.my/> for more promotions and activities!
 
Till then, have a nice day!

Thanks to technology, the world as we know is getting much smaller at a much quicker pace.

Imagine this fictional scenario. Annie is stuck at the airport waiting for her turn to check-in on her next flight. She got treated poorly by the check-in service agent as she arrived a bit late for her flight. Annie was not happy. She took out her Blackberry and went on Twitter. She tweets about her bad experience with 500 tweeple in her list, and those tweeple retweet to their tweeple, and pretty soon thousands of people know about the bad experience and by then many have built a negative perception about the airline! All in a matter of mere minutes! The world is indeed getting smaller.

As quickly as the internet once changed the business and marketing world, the emergence of social media is transforming the internet marketing world to a totally different level. Gone are those days where the Public Relation/Marketing Department of a company can sit back, relax and engage in traditional one-way marketing. Advertising/marketing was so much easier 10-15 years ago when all companies have to do is advertise during news or prime-time shows such as MacGyver or Majalah 3 and the message will be spread to the whole country.

Then along came social media. With social media, everyone can say anything to anyone, anytime. Social media has been proven to be the most effective way to generate publicity and awareness for a company or organization’s products or services through all forms of social media on the Internet, including online communities, social networking sites, web forums, discussion groups, and blogs.

Throughout the world, almost all major brands from industries across the board have begun engaging social media as the main marketing platform for their products and services. Similarly, the aviation industry has seen picking up the trend and utilizing social media as a mainstream platform. In Asia, credits have to be given to airlines in Malaysia for picking up the trend at the early stage while some airlines in this region are still ‘thinking’ about having a twitter account.

One of the active airlines in the social media world is of course, my favorite airlines, Firefly!

In this episode of my Firefly Review series, join me in looking at Firefly’s social media tools which are their official blog, twitter and Facebook.

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Firefly’s Official Blog – http://blog.fireflyz.com.my/
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This is the place where you can get the latest scoops and stories on Firefly Airlines. The flexibility of blog platform allows Firefly to publish various blog posts including news on Firefly, events, information, promotion updates, experience with Firefly and travel experience at Firefly destinations.

With regular updates, Firefly is utilizing the blog to build greater confidence amongst consumers towards the Firefly brand. Like it or not, Firefly is a small and young airline compared to other players in the local industry hence having a corporate website alone is not enough to create public awareness on the airline. Many have turned to blogs and other passenger’s reviews to find out about the airline, its planes, operations, destinations, prices and safety record. Having a semi-formal blog that also picks up blog posts and articles from all over the net written by other bloggers (AzuanZahdi.com being one of it) will help to create a database of information that are accessible to new and returning flyers of Firefly.

I have been following Firefly’s blog from day one and I have seen many improvements over the last few months. I believe traffic to the blog have also increased and there was even contests and prizes given away via the airline’s blog. Moving forward, hopefully there will be more interesting posts captured both from blogosphere and internally from Firefly. I am planning more interesting posts/stories in the future and I look forward to be sharing it on Firefly’s Blog.

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Firefly’s Official Twitter -http://twitter.com/FlyFirefly
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Twitter is a widely-used free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Twitter is everywhere. Celebrities, politicians, businesses, you and me. Almost everyone that has access to the Internet has a twitter account, following someone and being followed by someone. This phenomenon has created an almost real-time world that co-exists in cyber and real world. With Twitter, latest updates are literally at everyone’s fingertips.

Firefly has its own official twitter. Currently Firefly’s tweets are mainly on updates from their blog and website focusing on latest promos and happenings. These short tweets are useful and effective for people on the move and it’s also more personal as it provides a 2-way communication channel between the Firefly and the customers.

Sharing of experience is also faster as passengers can send a tweet and photo of their Firefly experience @FlyFirefly right after their flight and Firefly would be able to retweet it to hundred others followers.

Moving forward, hopefully Firefly twitter can also be used to provide real-time updates on flight information (delays, cancellation, early arrival) as well as weather and traffic to airport updates so passengers of Firefly can plan their travel even better.

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Firefly’s Official Facebook Page – http://facebook.com/firefly
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This is the strength of Firefly’s Social Media marketing campaign. To date, 10,280 strong fans have joined this Facebook fan page and these fans have created an active online community. Latest news on the airline and the industry, new promos and updates are also shared through this Facebook page but one useful feature that has been the strength of this Firefly Facebook page is the availability of immediate 2-way customer response.

Each day, questions and comments on the Facebook wall from existing and potential customers of Firefly are being answered by Firefly’s representatives. Responds were usually given within hours as most of the questions are really ‘frequently asked questions’ but sometime it may take a while as explanations need to be derived from various departments within Firefly.

Managing more than 10,000 fans is not an easy task especially when things can get repetitive with fans kept asking the same question (Example: How can I get cheap ticket for Singapore-Ipoh on CNY2010?) over and over again. However the Firefly team has professionally entertain these questions/requests at the same time maintaining their fun and charming attitude online.

As the bridge between online and real world is becoming smaller, it is hope that Firefly Airlines will continue engaging the social media as one of their mainstream channel. If you are not following Firefly’s Facebook, twitter and blog, do get out from your cave and join in the fun for a chance to win free flight tickets and cool mystery gifts and the chance to socialize with Firefly-ers from all over the world

See you all online!

Singapore Changi Airport welcomes Firefly

Monday, July 06, 2009

Changi Airport Group held a welcome ceremony for Firefly, to celebrate the airline’s commencement of operations to Singapore. Guests on board flight FY3505, from Subang (Kuala Lumpur), were warmly received at Changi Airport’s Budget Terminal (BT). Firefly, which commenced flight operations at the BT on 1 July 2009, is the fourth airline to join the Changi family in 2009.

Firefly, a wholly-owned subsidiary of Malaysia Airlines, operates six daily flights between Singapore and Subang (Kuala Lumpur). The airline will begin operating routes between Singapore and destinations in Malaysia, such as Ipoh (scheduled flights commencing on 12 July 2009), Kuala Terengganu (from 14 July 2009), Kuantan (from 22 July 2009) and Malacca (from 1 September 2009). The airline also plans to launch flights to Alor Setar and Kota Bahru later this year.

In total, Firefly will add 12 daily flights to Changi Airport, representing a 12% increase in scheduled passenger flights between Singapore and Malaysia. With the airline’s new services, Changi Airport will be linked to nine cities in Malaysia via 110 daily flights, making it the international airport with the most connections to Malaysia.

Changi Airport Group’s Chief Executive Officer, Mr Lee Seow Hiang, said, “Firefly is the fourth new airline to join the family of airlines at Changi Airport this year, and its entry heralds a new milestone in the development of air connectivity between Singapore and Malaysia. Passengers travelling to Kuala Lumpur now have the convenient alternative of landing at Subang, which is close to Kuala Lumpur’s city centre. For the first time in many years, Firefly will connect Changi Airport to 4 new Malaysian destinations, namely Ipoh, Kuala Terengganu, Kuantan and Malacca, bringing Changi’s city links to a record high of 196. These cities offer a diverse mix of heritage, culture and nature that have wide appeal to travellers across all ages. I believe these new links will greatly benefit the tourism and business sectors in our two countries.”

Mr Lee added, “Firefly’s new flights to Changi will add to the already burgeoning air travel market between Singapore and Malaysia. Between January and May 2009, total passenger movements between the two countries registered almost 1.3 million, a 20.2% growth compared to the corresponding period last year. Given the strong traffic potential on the Singapore-Malaysia routes and the extensive air network of Changi Airport, I am confident Firefly will find many new business opportunities at Changi. I therefore encourage Firefly to further expand its operations at Changi Airport, and add new services from other Malaysian cities to Singapore. Changi Airport is committed to supporting Firefly in its growth in Singapore.”

With the addition of Firefly, Changi Airport will be connected by 85 scheduled airlines, via 4602 weekly scheduled flights to a record high of 196 cities in 60 countries.

Tatiana Rokou – Monday, July 06, 2009