Subang, 14 Jan 2010 – Firefly is picking up its new year’s pace from where it left last year by increasing the frequency of flights from Subang to Singapore to cater to the current high demand on that route. 

The new 5th frequency flight is now open for sale and the service will commence
from 28 March 2010, Firefly said in a statement today.

To celebrate the added frequency, Firefly is offering a promotional fare from
Subang to Singapore, from as low as RM100.

The current promotion also covers flights to all destinations from as low as RM50 and RM100 for domestic and international travels respectively. The special fare offer runs from now until Jan 21 for the travel period from Jan 21 to Oct 30 2010. 

Promotional seats are limited and available on a first-come, first-served
basis, and made exclusively online via www.fireflyz.com.

“High loads and strong demand for this route have encouraged us to add our fifth frequency flight,” said Firefly’s head of Marketing and Communications, Angelina Fernandez. 

Firefly anticipates to carry 1.3 million passengers by the year end.

Angelina emphasized that, “Firefly currently operates four daily flights to Singapore. We began our inaugural Singapore-Subang route with three flights daily effective July 1 in 2009, and subsequently a fourth frequency was added on July 12. This additional flight into Singapore further strengthens Firefly’s stronghold on commuters travelling for business and leisure on this route. Moreover, the high demand is an indication that travel has picked up significantly, and we are extremely pleased to be able to provide customers with more convenience and travel options.”

She further stressed the benefits of flying with Firefly whereby passengers have the convenience of flying from Skypark Subang, a city airport where their check-in process is completely hassle-free. Additionally, Firefly offers at no extra cost added values such as 20 kg of free check-in baggage allowance, assigned seating, and in-flight complimentary refreshment with snacks.

Flight schedule on Subang/Singapore/Subang route:

**5th frequency flight Singapore/Subang/Singapore effective 28th March 2010

Saturday, August 15, 2009

It used to be one of the most lucrative routes when it was a joint monopoly of Malaysia and Singapore Airlines.

Now with Singapore-Kuala Lumpur route is opened to various airlines, it’s an all-out war to grab a slice of the cake.

Saw these two Firefly’s advertisements courtesy of someone in Malaysian Wing.

“Explore the backyard of Malaysia”

Yup, Kuala Lumpur is our backyard..haha.

“In for a quickie”

Stories by Leong Siok Hui

The year 2009 was a good one for avid travellers. Of course, some of us were a little restrained by the wobbly economy and the health scares. But the plunging air fares, hotel rates and value-for-money tours were just too good to pass up.

In any case, those of us on a budget switched to exploring our own backyard. The plus side? We got to see Asia with fresh eyes.

So what does the crystal ball augur for 2010? Can travel industry folks brave the Year of the Tiger with cautious optimism? And are travellers going to enjoy even better deals?

“If 2009 was ‘The Year of the Deal’, 2010 will be ‘The Year of Value’,” says travel analyst Yeoh Siew Hoon.

“Travellers will continue seeking value, not only in terms of price and benefits, but in terms of travel experience. These could range from voluntourism (volunteer holidays) and green travel to specific activity-based holidays.”

The Singapore-based travel editor says three things will define the scene in Asia: low cost, Asia and value.               

“Low-cost airlines will dominate and continue to drive deals and change the way people live, work and play in Asia,” explains the Penang-born Malaysian with 25 years of experience in travel writing.

“It’s now possible to work in Singapore and live in Kuala Lumpur, for example, and commute to work, depending on the nature of your work and your income.”

Asia will be the main playground of Asians as new routes are being opened up by low-cost airlines such as Firefly, Yeoh adds.