Posted by azuan in :: All Posts ::, Brand Review, Featured Articles, Firefly Airline on 03 13th, 2010 | one response

It has been a few weeks since I last wrote about my favorite airlines, Firefly~!

This episode is just a quick update to share the exciting event coming to town this week. None other than the highly anticipated MATTA Fair! You must been living under a rock if you have not heard about MATTA Fair.

In a nutshell, it is the most awaited and anticipated travel fair of the year. This year the fair returns with loads of offers from hundred of exhibitors including Firefly Airlines. MATTA FAIR 2010 is being held at Putra World Trade Center (PWTC) Kuala Lumpur from 12th-14th of March 2010.

I was at MATTA Fair on Friday afternoon to check out some great deals for my mid-year holiday. As always, the exhibition halls were full with 2 things.

People.

And Great Deals.

If you are going to MATTA Fair, don’t forget to drop by at Firefly’s booth at PWTC’s Hall 3 (all domestic and ASEAN’s destinations packages), and Hall 2 (all international packages) as they have plenty of great offers in line with the fair.

(Models not included) – Photo from Firefly/James.

As 2010 is a world cup year and football fever is in the air (Go Brazil!), Firefly is adopting a fresh football theme in its MATTA Fair promo. Score as a winner with Firefly’s Penalty Kick teaser and One Touch Wheel of Fortune.

There are plenty of great Firefly Holiday deals being offered over the 3 days. Last December I made trip to Langkawi on Firefly Holidays and it’s definitely worth it! On top of these affordable Firefly Holiday packages, you can actually win cool prizes!

Someone was lucky enough to win a pair of new boots!

As a spin-off to the huge success of last year’s introduction of the simulator, Firefly will once again give the public a great opportunity to test their piloting skills. For this contest, the top 3 best piloting and landing participants will get a chance to win Malaysia Airlines’ tickets to Brisbane or Firefly tickets to any of our destinations.

Click here to check out how well I did on this simulator in last year’s MATTA Fair.

Firefly has also introduced “Oh Snap!” where you can have your photos taken with the simulator and the crew for a minimal fee. Something interesting for a camera-shy guy like me hehe

If taking photo with pilots and stewardesses is not your thing, there is always other ‘attractions’.

There is also exciting range of Firefly merchandise that you can purchase at the MATTA Fair. If you are a Firefly Facebook fan, print out the voucher and get 20% off for the merchandise. Personally I would recommend the ATR72-500 1:150 scale model and the brand new Firefly Jersey!

I would love to wear that cool jersey on my next FY Blog assignments

And to top it all, Firefly Mobile is also offering RM1 fare for all destinations which will be available on-site and must be purchased via Firefly’s newly introduced application- Firefly Mobile.

This is a very useful application as there are lots of travel agents during MATTA Fair that offer great ‘ground only holiday packages (exclude flight). It was so easy for me to go on my mobile to check Firefly flights availability and prices that can go along these ground only packages. Planning my own travel was never this easy!

If you are around Klang Valley, do drop by at PWTC for MATTA Fair. It’s worth the traffic jam, crazy car park hunting and crowd wrestling as the prices are definitely cheaper and it did opened my eyes to many great destinations I have never heard before.

It’s that time of the year where Firefly gets busy again at the MATTA travel fair.

 This year, Firefly’s introduction into KL MATTA Fair 2010 is all about scoring as a winner with its football theme in anticipation of the World Cup 2010. We are offering all our customers a chance to be a striker in our Penalty Kick teaser and One Touch Wheel of Fortune.

 Firefly Holiday is striking strong at MATTA Fair this year with the launch of our Domestic, ASEAN and International packages to all Firefly and Malaysia Airlines destinations.

 Our booths are at PWTC’s Hall 3 (all domestic and ASEAN’s destinations packages), and Hall 2 (all international packages).

 As a spin-off to the huge success of last year’s introduction of the simulator, Firefly will once again give the public a great opportunity to test their piloting skills. For this contest, the top 3 best piloting and landing participants will get a chance to win Malaysia Airlines’ tickets to Brisbane or Firefly tickets to any of our destinations.

Firefly Mobile is also offering RM1 fare for all destinations which will be available on-site and must be purchased via Firefly’s newly introduced application- Firefly Mobile. For more information about this, please visit http://www.fireflyz.com.my/mobile

As an additional sweetener, we are also offering MAXIS users with exclusive MAXIS holiday packages. Just show us your network operator on your mobile phone and you will get exclusive entitlement to these packages.

We are also repaying our loyal Facebook fans by offering them a chance to grab our merchandises which include Firefly’s LIMITED EDITION football jerseys; aircraft model; polo t-shirts; playing cards and many more @ a special rate of 20% discount. Want to know how? Join us as fans at http://www.facebook.com.my/firefly NOW!

KL MATTA Fair 2010
Date:                     12 – 14 March 2010
Time:                    10am – 9pm
Venue:                 Hall 3, PWTC, KL
Fees:                    RM3 per entry

 Come join us and get a chance to win more prizes such as Maxis-Blackberry mobile phones; Malaysia Airlines & Firefly tickets; Chronotech watches; Adidas merchandise; and hotel/spa/dinner vouchers worth more than RM500,000.

Thank you.

by The Malaysian Reserve

FLYFIREFLY Sdn Bhd (Firefly), Malaysian Airline System Bhd’s (MAS’s) low-cost carrier unit, is targeting a marked increase in sales numbers at the upcoming Matta Fair 2010 from previous years’ figures on the back of international holiday packages and other attractive offers, its marketing and communications head Angelina C Fernandez said. The Malaysian Association of Tour and Travel Agents (Matta) Fair is the country’s premier travel and tourism fair. The fair, which is slated to be held at the Putra World Trade Centre on March 12-14, is expected to attract close to 80,000 visitors this year.

Speaking at a press conference in Subang, Selangor, yesterday, Fernandez said the Matta Fairs were strong contributors to Firefly’s revenue and, since the firm started offering international packages via a tie-up with its parent firm, she expected a three times fold increase in sales from previous years’ contributions. “Last year, we did sales of more than half a million (at Matta Fair 2009) and that was only with Firefly destinations. About 1.5 million sales?

 Yes,” she added. Fernandez said the strength of Firefly’s offerings via its Firefly Holiday online travel portal were strong selling points for the brand. “Our competitive edge over our competitors is evident in the combination of destinations that we have, which is Malaysia Airlines, MasWings and Firefly,” she said. “That says it all, you have connectivity with all three carriers. You can fly to destinations like Singapore and from there fly off to destinations like Kota Kinabalu, Kuala Terengganu or Ipoh.

 Furthermore, at last year’s Matta, our Singapore flights were not available yet and today we’re flying five times a day,” she added.Launched in 2007, Mas-Wings is another MAS subsidiary and it caters to the air travel needs of East Malaysians. Asked on why Firefly was expected to hit the 1.5 million sales target, Firefly Holidays head Lau Yin May said at Matta Fair 2009, the low cost carrier only offered domestic and regional destinations and packages like Thailand and Indonesia.

“With Firefly Holidays going international, as of last month, we’re now talking about packages to about 100 destinations worldwide. That three-times fold target is us being very prudent, and we could even meet or exceed this target,” she added. When asked on whether new holiday packages and destinations would be added this year, given that Firefly Holidays already had links with about 50,000 hotels, Lau said no and yes.

“In terms of Firefly, not at the fair and, at this point, Firefly is quite stable in terms of the destinations that we have currently. In terms of Firefly Holidays, the new destinations will be MAS destinations. As long as MAS flys there, we will have packages there.

Take London, UK, for example, our website has 33 pages of hotels and each page lists ten hotels,” she added. The travel packages for Firefly packages available at Matta Fair 2010 are valid until Oct 2010 while its MAS packages are open until 2011.The firm is also offering prizes totalling RM500,000, which include MAS tickets to Los Angeles, Istanbul and Hong Kong as well as Blackberry phones from telecommunications

provider Maxis.