The MATTA press conference was launched at Subang SkyPark Terminal on 4th March 2010. It was a successful event with medias and even public (at the airport) who attended the press conference. Check out some pics here! Thank you!

 Reporters mingling before the press conference

 The crowds arrived on time.

Angelina, Head of Marketing & Communications explaining the games & activities to be held during MATTA.

Thank you to SkyPark for the venue!

Dila showing the Phuket and Koh Samui package while Yin May explains.

The girls in Firefly jersey! Want one? Stay tuned to find out.

Yes, she’s reading our NEW inflight magazine, Kunang-Kunang. Want one? let us know.

Lau Yin May, Head of Firefly Holiday.

Lawrence Chai, Head of Distribution & IT explaining about the RM1 mobile booking promo for MATTA.

Great job guys..i mean girls!

Firefly Tickets Kicking at RM1 via Firefly Mobile

Subang, 4 Mar 2010: Firefly, Your Community Airline, will be dribbling in once again for the fourth year running as a participant at the KL MATTA Fair 2010, offering Striker Packages with Penalty Kick wins worth more than RM500,000.  This year, Firefly’s introduction into KL MATTA Fair is all about being a winner with its football concept. It is offering all their MATTA Fair customers a chance to be a striker in their Penalty Kick teaser and One Touch Wheel of Fortune. Prizes include Malaysia Airlines tickets to Los Angeles, Istanbul and Hong Kong, and Firefly tickets as well as Blackberry phones by Maxis.

The launch of Firefly offers for MATTA Fair 2010 revealed Firefly Holiday  international packages with Malaysia Airlines destination worldwide.

“Every Firefly customer at MATTA Fair can be a scorer. With the World Cup fever already in the air, the packages are tailored for everybody’s budget, and are basically categorized as Striker for the best value for money package deals; Midfielder representing packages with complimentary value-adds such as spa sessions, dinners or transfers; and Defender representing free & easy packages,” said Ms Angelina Fernandez, head of marketing and communications.

As an additional sweetener, Firefly is tying up with Maxis in this MATTA Fair offering exclusive packages for Maxis customers only.  Maxis customers will be informed via SMS, both on Firefly and Maxis website and print advertisements.  Maxis customers will enjoy discount benefits if they purchase Firefly tickets via mobile available only at MATTA Fair.

Danny Tang, Maxis’ Head of Retention & Loyalty, Customer Marketing, said, ”Maxis is pleased to work with Firefly to promote exclusive packages to our customers as part of our continuous effort to reward Maxis users. Maxis’ sponsorship of Maxis-Blackberry mobile phones as grand prizes for their customers in the Penalty Kick games, is our way of saying thank you to our customers.”    

As a spin-off to the huge success of last year’s introduction of the simulator, Firefly will again give the public the opportunity to test their piloting skills. In this activity, the top three best piloting and landing participants will stand to win two complimentary Firefly tickets each. Additionally, the participants will stand to win MAS tickets to Los Angeles, Istanbul and Hong Kong as grand prizes.

The introduction of Firefly’s simulator at MATTA Fair last year was the main crowd puller with a long queue throughout the three days.

Firefly Tickets kicking at RM1 via Firefly Mobile

Firefly Mobile is offering RM1 for all destinations at MATTA Fair. This promotion is only available on site, and must be purchased via Firefly’s newly introduced application; Firefly Mobile.  Firefly urges all its customers not to miss out on this deal and to quickly register as a Firefly Mobile user. Firefly Mobile team will also be on site to assist customers in their purchase, and also to become a Firefly Mobile user.  Firefly Mobile users have been enjoying special deals since its introduction early this year.

Lawrence Chai, Head of Firefly’s Distribution added that to provide customers with convenience in their travel options, Firefly bookings at MATTA Fair is  now available through the recently launched Firefly Mobile Application, a new and convenient option to book flights anytime, anywhere via mobile phone. To enjoy this new hassle-free and value-added service, please register at www.fireflyz.com.my/mobile or visit us online at www.fireflyz.com.my.

Firefly Holiday packages at MATTA Fair 2010

Firefly Holiday is striking strong at MATTA Fair this year with the launch of their Domestic, ASEAN and International packages at all Firefly and Malaysia Airlines destinations.

“In this year’s fair, the attractive holiday package deals are not primarily tailored for just Firefly’s destinations as in last year’s MATTA Fair, but it also includes all MAS domestic, ASEAN and international destinations. MATTA Fair customers will now enjoy an extension of varieties in terms of both destination and value to choose from. We are confident that our competitive holiday packages will be an attraction at MATTA Fair, and projecting our sales to increase three folds from last year’s,” said Ms. Lau Yin May, Head of Firefly Holiday.   

Firefly Holiday booth selling packages for domestic and ASEAN’s destinations will be located at PWTC’s Hall 3, whereas all international packages will be sold  in Hall 2. 

Following their huge success in last year’s MATTA Fair, Firefly Holiday decided to reward their customers better by lacing their holiday packages with attractive prizes worth more than RM500,000.

Angelina said, “Interestingly, this year, any customer spending more that RM6000.00 will stand to win a Maxis – Blackberry mobile phone or even a Malaysia Airlines ticket or a Firefly ticket. On the other hand, any purchase worth more than RM2,000  will get an opportunity to spin at the Wheel of Fortune  tagged “One Touch” (another football jargon) to win more prizes.”

“Spa packages to Phuket Orchid Resort (4D/3N) starts from only RM399; or to Koh Samui Natural Wing Health and Spa Resort (3D/2N) from only RM649. For those planning for a shopping trip to Bangkok, it starts from RM429 whereas to Bali Hard Rock Hotel (4D/3N) from RM969. Firefly’s most famous Family Package at Matta, to Langkawi Langkasuka (4D/3N)   from only RM799 for 4-persons,” she added.

International packages, available for sale in Hall 2, include the London & Paris Tour with Eurostar (5D/4N) selling from RM4699, and Tokyo Tour with Disneyland (6D/4N) which starts from RM4339.

Kuala Lumpur, 11 Feb 2010: Firefly Holiday -Malaysia’s 1^st online travel portal was officially launched today by Malaysia Airlines Senior General Manager of Sales and Marketing Dato’ Bernard Francis. Marking as Malaysia’s first full-fledged travel portal, it offers worldwide holiday packages with a Do-It-Yourself feature.

 “Malaysia Airlines practices open storefront concept, and we are proud to have Firefly Holiday – our very own subsidiary in providing an innovative approach in flight and holiday bookings.  Customers experience has always been our top most priority, this new innovation will offer our customers the convenience of hassle free bookings,” said Bernard Francis at the launch event today.

 The portal launch was attended by the media, online travel portals and also travel bloggers at the Boulevard Hotel, Mid Valley Kuala Lumpur.

“Firefly Holiday has come a long way since its inception. It started with offering packages only to Firefly destinations about two years ago and now it is fully equipped to offer holiday packages to more than 100 Malaysia Airlines worldwide destinations. This will certainly spur positive growth towards Malaysia Airlines’ passengers reach. We are very confident that with Firefly Holiday’s new innovative distribution method of Malaysia Airlines flights, inbound travellers into Malaysia will also see a significant growth,” said Bernard Francis.

“The ability to offer customers the option to book MAS flights on Firefly Holiday will expand both Malaysia Airlines and Firefly’s reach to millions of visitors worldwide. Customers will now have a variety of over 50,000 hotels to select from, with reliable and efficient ground and tour arrangements to plan a hassle-free holiday,” added Bernard.

In a Press Conference today, Ms Lau Yin May, Head of Firefly Holiday said that customers are given full flexibility to customize and select their preferred flight timings, hotels and complement their holiday with optional transfers and tours. It has literally a Do-It-Yourself (DIY) capability to suit everybody’s holiday needs.  Firefly Holiday has proven to be convenient and reliable, offering value-for-money packages since it was set up two years ago.

 “With the offerings of Malaysia Airlines destinations worldwide, we are looking at our bookings to be more than double this year.  We will now aggressively tap markets that were not within our service offerings radar then. It is time for Firefly Holiday to go International,” she added.

FIREFLY HOLIDAY

Firefly Holiday, a wholly owned subsidiary of FlyFirefly Sdn Bhd, is an online travel portal offering worldwide packages which are accessible anytime, anywhere, 24hrs, 7 days a week at a click at www.fireflyholiday.com. Hassle-free, easy and fast, in just 4 simple steps a holiday reservation complete with return flights, accommodation, transfers and tours is done with an immediate online confirmation.  

For booking details, please visit

www.fireflyholiday.com.